Personal information you disclose to us
In Short: We collect personal information that you provide to us.

We collect personal information that you voluntarily provide to us when you express an interest in obtaining information
about us or our products and Services, when you participate in activities on the Website (such as by posting messages in
our online forums or entering competitions, contests or giveaways) or otherwise when you contact us.

The personal information that we collect depends on the context of your interactions with us and the Website, the choices
you make and the products and features you use. The personal information we collect may include the following:

Personal Information Provided by You. We collect names; email addresses; mailing addresses; usernames; and other
similar information.

All personal information that you provide to us must be true, complete and accurate, and you must notify us of any changes
to such personal information.

Information automatically collected
In Short: Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is
collected automatically when you visit our Website.

We automatically collect certain information when you visit, use or navigate the Website. This information does not reveal
your specific identity (like your name or contact information) but may include device and usage information, such as your IP
address, browser and device characteristics, operating system, language preferences, referring URLs, device name,
country, location, information about how and when you use our Website and other technical information. This information is
primarily needed to maintain the security and operation of our Website, and for our internal analytics and reporting

The information we collect includes:
■ Device Data. We collect device data such as information about your computer, phone, tablet or other device you use
to access the Website. Depending on the device used, this device data may include information such as your IP
address (or proxy server), device and application identification numbers, location, browser type, hardware model
Internet service provider and/or mobile carrier, operating system and system configuration information.
■ Location Data. We collect location data such as information about your device’s location, which can be either precise
or imprecise. How much information we collect depends on the type and settings of the device you use to access the
Website. For example, we may use GPS and other technologies to collect geolocation data that tells us your current
location (based on your IP address). You can opt out of allowing us to collect this information either by refusing
access to the information or by disabling your Location setting on your device. Note however, if you choose to opt
out, you may not be able to use certain aspects of the Services.

In Short: We process your information for purposes based on legitimate business interests, the fulfillment of our contract
with you, compliance with our legal obligations, and/or your consent.

We use personal information collected via our Website for a variety of business purposes described below. We process
your personal information for these purposes in reliance on our legitimate business interests, in order to enter into or
perform a contract with you, with your consent, and/or for compliance with our legal obligations. We indicate the specific
processing grounds we rely on next to each purpose listed below.

We use the information we collect or receive:
■ Fulfill and manage your orders. We may use your information to fulfill and manage your orders, payments, returns,
and exchanges made through the Website.
■ Administer prize draws and competitions. We may use your information to administer prize draws and
competitions when you elect to participate in our competitions.
■ To deliver and facilitate delivery of services to the user. We may use your information to provide you with the
requested service.
■ To respond to user inquiries/offer support to users. We may use your information to respond to your inquiries
and solve any potential issues you might have with the use of our Services.
■ To send you marketing and promotional communications. We and/or our third-party marketing partners may use
the personal information you send to us for our marketing purposes, if this is in accordance with your marketing
preferences. For example, when expressing an interest in obtaining information about us or our Website, subscribing
to marketing or otherwise contacting us, we will collect personal information from you. You can opt-out of our
marketing emails at any time (see the “WHAT ARE YOUR PRIVACY RIGHTS?” below).
■ Deliver targeted advertising to you. We may use your information to develop and display personalized content and
advertising (and work with third parties who do so) tailored to your interests and/or location and to measure its

In Short: We only share information with your consent, to comply with laws, to provide you with services, to protect your
rights, or to fulfill business obligations.

We may process or share your data that we hold based on the following legal basis:
■ Consent: We may process your data if you have given us specific consent to use your personal information for a
specific purpose.
■ Legitimate Interests: We may process your data when it is reasonably necessary to achieve our legitimate business
■ Performance of a Contract: Where we have entered into a contract with you, we may process your personal
information to fulfill the terms of our contract.
■ Legal Obligations: We may disclose your information where we are legally required to do so in order to comply with
applicable law, governmental requests, a judicial proceeding, court order, or legal process, such as in response to a
court order or a subpoena (including in response to public authorities to meet national security or law enforcement
■ Vital Interests: We may disclose your information where we believe it is necessary to investigate, prevent, or take
action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the
safety of any person and illegal activities, or as evidence in litigation in which we are involved.
More specifically, we may need to process your data or share your personal information in the following situations:
■ Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any
merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
■ Vendors, Consultants and Other Third-Party Service Providers. We may share your data with third-party
vendors, service providers, contractors or agents who perform services for us or on our behalf and require access to
such information to do that work. Examples include: payment processing, data analysis, email delivery, hosting
services, customer service and marketing efforts. We may allow selected third parties to use tracking technology on
the Website, which will enable them to collect data on our behalf about how you interact with our Website over time.
This information may be used to, among other things, analyze and track data, determine the popularity of certain
content, pages or features, and better understand online activity. Unless described in this notice, we do not share,
sell, rent or trade any of your information with third parties for their promotional purposes.
■ Third-Party Advertisers. We may use third-party advertising companies to serve ads when you visit or use the
Website. These companies may use information about your visits to our Website(s) and other websites that are
contained in web cookies and other tracking technologies in order to provide advertisements about goods and
services of interest to you.